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It’s clear that on-board processing power and data flow capacity need to increase massively, mostly to process data from advanced driver assistance systems (ADAS), in-vehicle infotainment (IVI) and information systems (such as head-up displays), as well as manage battery and energy levels. Vehicle developers today face obvious challenges in terms of technological advancement, but longstanding obstacles are also presenting new problems. Reinventing the wheel: New architecture and platform strategies
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By confronting these pain points, pure-play software companies can deftly position themselves in the automotive industry supply chain, helping steer the E/E revolution. However, there are a few challenges presented by the ever-evolving arena of autonomous driving, which this article breaks down into four categories. Autonomous driving is one of the most prominent examples of advanced software development and a key enabler for radical change in the mobility ecosystem. Industry titans announced that future market differentiators would be software-driven product and service innovations. When Silicon Valley’s major technology companies entered automotive markets, they instilled the concept of a software-driven electric and electronic (E/E) vehicle architecture into the automotive industry – significantly affecting the strategic agenda of traditional original equipment manufacturers (OEMs). This article is featured in Deloitte Insights Magazine With this technically oriented article, we address an emerging group in this landscape: pure-play software (software-only) companies, which gain importance with every new product or process that incorporates software automotive solutions are firmly part of this equation.Įxplore the Future of mobility collection
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Deloitte’s Future of Mobility series (e.g., The future of mobility: What's next? 1 and Forces of change: The future of mobility 2) has laid the groundwork for a discussion of the broader impact of future mobility solutions on industry, government, society and connected stakeholders. Various elements of the extended automotive ecosystem are combining to realise that dream sooner than expected, meaning that incumbents and newcomers to the automotive industry need to move at top speed. The future of mobility promises nothing short of seamless, automated, personalised travel on demand. Pure-play software companies gain importance with every product or process that incorporates software automotive mobility solutions are part of this equation.